


Writing the Covenant

If you think you can, you will. The origins of the Lexus Covenant are revealed. Get the story behind the oath and learn how a minor vehicle defect became an opportunity.

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Treating Guests the Lexus Way
Watch Kazuo Ohara, Hirokazu Koga and Mark Templin offer their insights into Omotenashi's role in…

Elevating the Art of Hospitality
Discover how Japan Airlines weaves the spirit of Omotenashi into moments of unforgettable service.
