


Treating Guests the Lexus Way
Omotenashi’s completely selfless approach to individualized Guest treatment implies an insightful understanding of each person’s wants and needs. The art of anticipating each Guest’s wishes is a hallmark of Lexus service. Watch Kazuo Ohara, Hirokazu Koga and Mark Templin offer their insights into Omotenashi’s role in unsurpassed customer care.

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Elevating the Art of Hospitality
Discover how Japan Airlines weaves the spirit of Omotenashi into moments of unforgettable service.

Writing the Covenant
If you think you can, you will. The origins of the Lexus Covenant are revealed.
