In a market in which luxury brands are seemingly queuing up to change naming strategies for their vehicles—Infiniti, Mercedes-Benz and Cadillac, for example—the 2016 Lexus RX lineup carries forward with the same familiar RX 350 and RX 450h (hybrid) badges.

Truth is, it’s changed so dramatically that Lexus really doesn’t need to change badges on the RX. The entire vehicle is a moving testament to how dramatically the brand is pushing change, and a new dose of extrovertedness, into its lineup—shepherded firsthand by Toyota Motor Corporation president and CEO Akio Toyoda.

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