ISSUE 1

Welcome to the 2016 Lexus RX Launch Tour Newsfeed,
your complete source for everything you need to get up to speed on the all-new RX and the upcoming training tour. We’ll be sending out newsfeeds regularly to keep you in the loop on the latest videos, news, training tools, tour information and launch events.

ISSUE 2

Introducing the 2016 Lexus RX
From the auto show to the RX Chief Engineer, this issue will give you a sneak peek at the all-new 2016 Lexus RX. The completely redesigned RX offers sharp lines, contemporary styling, agile handling and advanced technology—like the most comprehensive safety system ever offered on the RX.

ISSUE 3

We Will Have The Finest Dealer Network
Welcome to the third issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we explore Omotenashi—the essence of Japanese hospitality—and how it elevates the art of personalized Guest treatment.

Customer care is so important to Lexus that we place it together with world-class automobiles at the very heart of our brand. It’s what drives us to have the finest dealer network in the industry.

ISSUE 4

We Will Create the Finest Cars Ever Built
Welcome to the fourth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, you’ll discover how Lexus raises the luxury SUV bar yet again with the fourth-generation RX.

Engaging to look at and dynamic to drive, this vehicle has been completely reimagined. With its attention-grabbing design, an array of new technologies and an enhanced level of both luxury and performance, the all-new RX is poised to dominate the luxury SUV market.

ISSUE 5

We Will Create the Finest Cars Ever Built
Welcome to the fifth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we’ll explore the leading-edge features that keep Lexus’ best-selling vehicle on top in the midsize luxury utility segment.

The 2016 RX offers more technology, a sharper design language and more driver engagement than ever before. But don’t just take our word for it. See what the press has to say about the advanced technology, contemporary styling and agile handling in the completely redesigned RX.

ISSUE 6

Welcome to the sixth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we’ll explore the comprehensive suite of advanced technologies aimed at enhancing Lexus vehicles and creating a more confident driving experience.

The fourth-generation Lexus RX heralds the arrival of Lexus Safety System + (LSS +). Lexus Safety System + offers drivers an additional level of occupant safety in a conveniently bundled package that leverages some of the latest driver assist technology, including Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist, Intelligent High-Beam (IHB) and Dynamic Radar Cruise Control (DRCC). Lexus is taking safety to the next level.

ISSUE 7

Welcome to the seventh issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment we’ll affirm how the all-new RX will continue to lead its segment by showing how it stacks up against some key competitors. We’ll also showcase some inspiring commitments that Lexus associates have made while at RX Launch Tour events. In addition, we’ll share some highlights from the road and provide one last chance for all of you to win cash in the last edition of the RX Challenge.

ISSUE 8

WE CAN, WE WILL
Welcome to the final issue of the 2016 Lexus RX Launch Tour Newsfeed. In this issue we are celebrating all that we have achieved together to make the launch of the 2016 RX the best ever. We are so thankful for your commitment to learn about one of the finest automobiles ever built, to be the finest dealer network in the industry and your dedication to win the race. Congratulations to all those who earned prizes along the way and to all Lexus Team Members who participated to make this another successful launch.