2016 Lexus RX Launch Tour
2016 Lexus RX Launch Tour

ISSUE 8

WE CAN, WE WILL
Welcome to the final issue of the 2016 Lexus RX Launch Tour Newsfeed. In this issue we are celebrating all that we have achieved together to make the launch of the 2016 RX the best ever. We are so thankful for your commitment to learn about one of the finest automobiles ever built, to be the finest dealer network in the industry and your dedication to win the race. Congratulations to all those who earned prizes along the way and to all Lexus Team Members who participated to make this another successful launch.

ISSUE 8

WE CAN, WE WILL
Welcome to the final issue of the 2016 Lexus RX Launch Tour Newsfeed. In this issue we are celebrating all that we have achieved together to make the launch of the 2016 RX the best ever. We are so thankful for your commitment to learn about one of the finest automobiles ever built, to be the finest dealer network in the industry and your dedication to win the race. Congratulations to all those who earned prizes along the way and to all Lexus Team Members who participated to make this another successful launch.

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Congratulations to Our "I Can, I Will" Commitment Card Winners

Congratulations to Our “I Can, I Will” Commitment Card Winners

These four Team Members blew us away with their commitments to creating Lexus moments back at their dealerships—earning a trip to the Ritz-Carlton, Central Park in New York City. Are you on the list? Click to see the winners.

Thank You

Thank You

Check out some of the highlights from the tour in this action-packed 2-minute video.

Door to the Future

RX Feature Flashback

The RX Touch-Free Power Rear Door is an awesome new feature that is sure to please guests. In case you missed how it works while attending the tour, here it is.

2016 Lexus RX Launch Tour Achievements

2016 Lexus RX Launch Tour Achievements

Here are just a few of the many accomplishments we achieved together on this tour.

RX Challenge Winners Take Home $4,500 in Cash

RX Challenge Winners Take Home $4,500 in Cash

Thousands of took the RX Challenge. More than fifty won cash prizes. See the winner’s list here.

ISSUE 7

Welcome to the seventh issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment we’ll affirm how the all-new RX will continue to lead its segment by showing how it stacks up against some key competitors. We’ll also showcase some inspiring commitments that Lexus associates have made while at RX Launch Tour events. In addition, we’ll share some highlights from the road and provide one last chance for all of you to win cash in the last edition of the RX Challenge.

ISSUE 7

Welcome to the seventh issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment we’ll affirm how the all-new RX will continue to lead its segment by showing how it stacks up against some key competitors. We’ll also showcase some inspiring commitments that Lexus associates have made while at RX Launch Tour events. In addition, we’ll share some highlights from the road and provide one last chance for all of you to win cash in the last edition of the RX Challenge.

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Beautiful Contrast

Just in. Two new commercials featuring the all-new RX set against the city of lights. Check them out here.

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INSIDER: RX Competitive Comparison

Jump straight to the source for head-to-head information on the 2016 RX and its key competitors.

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Committed to We Can, We Will

Check out some of the ways Lexus associates have been inspired to bring the Lexus Covenant to life back at their dealerships.

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Photos from the Tour

For those who have yet to attend the Launch Tour in their area, here is a sneak peek at all the fun and action.

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RX Challenge: RX COMPETITORS

How well do you know the competition? Take the challenge.

ISSUE 6

Welcome to the sixth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we’ll explore the comprehensive suite of advanced technologies aimed at enhancing Lexus vehicles and creating a more confident driving experience.

The fourth-generation Lexus RX heralds the arrival of Lexus Safety System + (LSS +). Lexus Safety System + offers drivers an additional level of occupant safety in a conveniently bundled package that leverages some of the latest driver assist technology, including Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist, Intelligent High-Beam (IHB) and Dynamic Radar Cruise Control (DRCC). Lexus is taking safety to the next level.

ISSUE 6

Welcome to the sixth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we’ll explore the comprehensive suite of advanced technologies aimed at enhancing Lexus vehicles and creating a more confident driving experience.

The fourth-generation Lexus RX heralds the arrival of Lexus Safety System + (LSS +). Lexus Safety System + offers drivers an additional level of occupant safety in a conveniently bundled package that leverages some of the latest driver assist technology, including Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist, Intelligent High-Beam (IHB) and Dynamic Radar Cruise Control (DRCC). Lexus is taking safety to the next level.

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The Pluses of Lexus Active Safety

Check out this video for a quick overview of the key features of Lexus Safety System + on the all-new 2016 RX.

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All You Need to Know—Right Here.

The Lexus Safety System + section on LexusLearn.com has got it all—facts, videos, charts and more.

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The INSIDE Story

Want the inside story on the Lexus Safety System +? Get it here.

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RX Challenge: Lexus Safety System +

Are you a master of technology? Take the challenge.

ISSUE 5

We Will Create the Finest Cars Ever Built
Welcome to the fifth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we’ll explore the leading-edge features that keep Lexus’ best-selling vehicle on top in the midsize luxury utility segment.

The 2016 RX offers more technology, a sharper design language and more driver engagement than ever before. But don’t just take our word for it. See what the press has to say about the advanced technology, contemporary styling and agile handling in the completely redesigned RX.

ISSUE 5

We Will Create the Finest Cars Ever Built
Welcome to the fifth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we’ll explore the leading-edge features that keep Lexus’ best-selling vehicle on top in the midsize luxury utility segment.

The 2016 RX offers more technology, a sharper design language and more driver engagement than ever before. But don’t just take our word for it. See what the press has to say about the advanced technology, contemporary styling and agile handling in the completely redesigned RX.

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All Systems Go

The 2016 Lexus RX navigation system goes beyond expectations. A new 12.3-inch infotainment display is available, offering a full-screen navigation map. But that’s not all.

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View to a Thrill

Technology surrounds you in the all-new Lexus RX, even overhead. Check out the available panoramic roof.

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The Eyes Have It

Drivers expect to stay connected to their electronic worlds–even when their eyes are on the road. And Lexus delivers. Find out how easy it is to operate the available Siri® Eyes Free mode on the 2016 Lexus RX.

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Motor Authority: The 2016 Lexus RX 350 F SPORT First Drive

The RX is a moving testament to how dramatically the brand is pushing change, and a new dose of extrovertedness, into its lineup.

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Edmunds.com: 2016 Lexus RX 350 Road Test

Edmunds.com says, "The RX offers more of the luxury, interior ambiance and creature comforts expected in this segment." Get the full story.

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RX Challenge: RX Technology, Part 2

Are you a master of technology? Take the challenge.

ISSUE 4

We Will Create the Finest Cars Ever Built
Welcome to the fourth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, you’ll discover how Lexus raises the luxury SUV bar yet again with the fourth-generation RX.

Engaging to look at and dynamic to drive, this vehicle has been completely reimagined. With its attention-grabbing design, an array of new technologies and an enhanced level of both luxury and performance, the all-new RX is poised to dominate the luxury SUV market.

ISSUE 4

We Will Create the Finest Cars Ever Built
Welcome to the fourth issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, you’ll discover how Lexus raises the luxury SUV bar yet again with the fourth-generation RX.

Engaging to look at and dynamic to drive, this vehicle has been completely reimagined. With its attention-grabbing design, an array of new technologies and an enhanced level of both luxury and performance, the all-new RX is poised to dominate the luxury SUV market.

Walk This Way

Walk This Way

Get schooled by Doug Herbert of Lexus College. Watch this comprehensive overview of the all-new 2016 Lexus RX.

Door to the Future

Door to the Future

It’s another Lexus first. The 2016 RX’s power rear door gets a new technology upgrade. Check it out.

A Cut Above

A Cut Above

How can two contrasting elements transform into a beautiful expression of Lexus craftsmanship? View the unique laser-cutting technique used to create the distinctive look of the RX’s available Gray Sapele Wood with Aluminum.

AutoBlog: Boldly Going Where No RX Has Gone Before

AutoBlog: Boldly Going Where No RX Has Gone Before

The first press reviews are in! Check out AutoBlog’s 2016 Lexus RX First Drive

Autoweek: Popular luxury crossover gets a new tailor but has the same appeal

Autoweek: Popular Luxury Crossover Gets a New Tailor but Has the Same Appeal

Autoweek says, "Even if you don't want it, we'd bet the farm that a lot of people will." Find out more here.

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RX Challenge: RX Technology, Part 1

Put your technology skills to the test.

ISSUE 3

We Will Have The Finest Dealer Network
Welcome to the third issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we explore Omotenashi—the essence of Japanese hospitality—and how it elevates the art of personalized Guest treatment.

Customer care is so important to Lexus that we place it together with world-class automobiles at the very heart of our brand. It’s what drives us to have the finest dealer network in the industry.

ISSUE 3

We Will Have The Finest Dealer Network
Welcome to the third issue of the 2016 Lexus RX Launch Tour Newsfeed. In this installment, we explore Omotenashi—the essence of Japanese hospitality—and how it elevates the art of personalized Guest treatment.

Customer care is so important to Lexus that we place it together with world-class automobiles at the very heart of our brand. It’s what drives us to have the finest dealer network in the industry.

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Treating Guests the Lexus Way

Watch Kazuo Ohara, Hirokazu Koga and Mark Templin offer their insights into Omotenashi's role in unsurpassed customer care.

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Spirit of Omotenashi

What can we learn from Japan's ancient philosophy of Omotenashi?

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Elevating the Art of Hospitality

Discover how Japan Airlines weaves the spirit of Omotenashi into moments of unforgettable service.

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Writing the Covenant

If you think you can, you will. The origins of the Lexus Covenant are revealed.

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RX: A History

From a seed of an idea in the early ‘90s came one of the most popular sport luxury vehicles in the United States.

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RX Challenge: Omotenashi

Put your hospitality skills to the test.

ISSUE 2

Introducing the 2016 Lexus RX
From the auto show to the RX Chief Engineer, this issue will give you a sneak peek at the all-new 2016 Lexus RX. The completely redesigned RX offers sharp lines, contemporary styling, agile handling and advanced technology—like the most comprehensive safety system ever offered on the RX.

ISSUE 2

Introducing the 2016 Lexus RX
From the auto show to the RX Chief Engineer, this issue will give you a sneak peek at the all-new 2016 Lexus RX. The completely redesigned RX offers sharp lines, contemporary styling, agile handling and advanced technology—like the most comprehensive safety system ever offered on the RX.

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The 2016 Lexus RX Live Reveal from NYIAS

Watch Jeff Bracken, Lexus Group Vice President and General Manager, unveil the all-new 2016 Lexus RX at the New York International Auto Show on April 1.

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Coming Soon: RX

Check out the official RX press release and gallery photos here.

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Message from the RX Chief Engineer

Insights into the all-new RX design and engineering, straight from the source.

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Auto Show: First Look

From the 2015 New York International Auto Show, Cars.com's Kelsey Mays takes a first look at the 2016 Lexus RX.

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Take the Very First RX Challenge

How much do you know about the all-new 2016 Lexus RX? Put your skills to the test.

ISSUE 1

Welcome to the 2016 Lexus RX Launch Tour Newsfeed,
your complete source for everything you need to get up to speed on the all-new RX and the upcoming training tour. We’ll be sending out newsfeeds regularly to keep you in the loop on the latest videos, news, training tools, tour information and launch events.

ISSUE 1

Welcome to the 2016 Lexus RX Launch Tour Newsfeed,
your complete source for everything you need to get up to speed on the all-new RX and the upcoming training tour. We’ll be sending out newsfeeds regularly to keep you in the loop on the latest videos, news, training tools, tour information and launch events.

We Can, We Will

We Can, We Will

Determination is in the Lexus Covenant. It’s the fuel that propels Lexus forward to deliver amazing results. And it’s the rallying cry for this training tour.

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RX Challenge: Time to Win Prizes!

Every issue of the Lexus RX Launch Tour Newsfeed gives you the chance to win cash prizes.

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